This is surely not an exhaustive list, but will hopefully give you an idea about what the field consists of. The list below is based upon some of the jobs that recent graduates have obtained.

 
Sports Marketing and Promotions
• You promote the events, solicit advertisers, help generate income that makes the event successful.


Ticket Sales

• For amateur and professional events, ticket revenue is vital.  The process is more complicated than simply opening the ticket booth!


Public Relations

• The public is the customer. In order to help satisfy the customer and provide them the information they desire, a skilled communicator is necessary.  One who is familiar with all of the aspects of the event or sport.


Sports Information

• We crave statistics, trends, personal information and anything else that helps the fan understand the nature of the game better.  The Sports Information Director (SID) is responsible for generating all of the information about the events, athletes and schedules.


Facility Management

• Sports facilities are million dollar operations.  Often times multiple sports events and even non sport events are hosted.  The manager of the facility must understand the business of sport and also be able to run a complex facility and staff.


Event Management

• Some events take an entire year to plan!  Often times a staff's job is to coordinate all of the marketing, promotion, ticket sales and other media needs for a single event.


Concessions Management

• Large facilities generate large revenues from the sales of concessions.  This may include food, beverages, as well as souvenirs.


Equipment Management

• Many sports are very equipment intensive.  Staff are needed to repair, purchase, solicit contracts and any other aspects related to managing equipment.


Sport Governing Bodies

• The NCAA, conferences and other regulating agencies need staff to work closely with athletic directors and coaches to ensure the smooth running of sport organizations.


Sport Agents

• A small percentage of individuals also serve professional athletes as agents that negotiate contracts with athletic teams.


Athletic Director

• Athletic Directors form the heart of high school and collegiate athletic management.  They oversee all aspects of athletic programs, and work with coaches and other professionals to provide a safe competitive experience for the athletes and an enjoyable product for the fans.

 

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